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C.O.P.E. is an acronym. C.O.P.E. Apparel embodies 4 core principles: Courage, Optimism, Perseverance, and Endurance. These principles give us a foundation when faced with challenges and adversity. Therefore, C.O.P.E. itself is a principle and a lifestyle. 

Our purpose and vision is to create a safe space between all persons for shared experiences and storytelling. We use fashion as the catalyst for authentic conversation, interpersonal connection, and inspiration. We believe that what you wear says a lot about who you are.  And here at C.O.P.E. Apparel we love who you are.